chefsmile44's profile
Location: Khandūd, Nimruz, Morocco
Member: September 17, 2022
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Last active: September 17, 2022
Description: Almost two months ago, Felix "PewDiePie" Kjellberg did something his fans long wanted to see and that was to create an Minecraft video, and he's created more ever since. Kjellberg's biggest month to date was highlighted by more than 570 million views in July. The video also sparked an exciting new trend among YouTube's top creators. be yourself; everyone else is already taken For the first time since January 2017, Minecraft has surpassed Fortnite as the game that is most searched on YouTube. It's evident that Minecraft is enjoying a moment again. This is reminiscent of the "PewDiePie" Effect one of YouTube's early gaming trends. The "PewDiePie Effect" is a term YouTuber and commentator Matthew "MatPat" Patrick used in a recent video to talk about creators' influences on the actual market. Back in 2014 when Kjellberg (a controversial YouTube creator who's faced criticism for using racist language during the stream of a game and also featured anti-Semitic images in a video) was still operating primarily as a gaming channel, his decision to upload a "Let's Play" series of a particular game generally led to higher sales of that title. Minecraft isn't dependent on Kjellberg; Mojang's crafting game has 91 million monthly users. YouTube is a major factor in the game's popularity. YouTube was the first site where the game was found. It became the second most searched for term on YouTube in 2014. Ironically, Kjellberg never tried due to its popularity and the number of creators taking to the platform to gain attention. Kjellberg stated that it felt like people were playing it because it was popular, and not because they were having fun doing it. Kjellberg stated that Minecraft has become his full-time job. He says he enjoys playing the game and is having fun. He even admitted in the same video that he "hasn't been paying attention to what's happening" on the internet, and added that "it's incredible liberating." His efforts have paid dividends. VidIQ is a company that develops tools for YouTube creators to concentrate on their analytics, has discovered that Kjellberg is currently the "top creator for the [Minecraft] keyword," according to Rob Wilson who is who is a content strategist. This means that when someone searches the term "Minecraft", many of the videos that appear on the first page are Kjellberg's. Wilson wrote that PewDiePie basically has implemented the most basic rule in the YouTube YouTube playbook. "Focus on a subject, and deliver that to your audience with every single video that you create." His reignited interest in the game has led to other YouTube creators picking up on the trend. Sean McLoughlin (a creator with more than 22 million subscribers) has also started to play the game. People have noticed Minecraft taking a moment to pause and decided to hop on the train before it disappears again. It's not solely due to Kjellberg the YouTube creator. YouTube creator Keemstar's weekly Minecraft tournaments, for instance can also generate interest and traffic - however, Kjellberg's popularity is a major factor, according to Wilson. Wilson wrote, "This will also explain why some of your favorite YouTube stars suddenly re-entered Minecraft or began playing around in it, catching the wave of a resurgence trend here." "And I'm not lying to you guys, that's exactly how we're doing it now. We're jumping on the latest trend." Kjellberg claims that he's simply having fun with Minecraft, a point that he emphasizes in nearly all of his videos now. However, he also sees the economic advantages. Ryan Wyatt, head YouTube Gaming has stated that Minecraft is not only the most popular game on YouTube, but it's also one of the most ad-friendly games. Video games are becoming a more difficult category to monetize. Even big companies like AT&T have made it clear that gaming is not something they'd like to promote on. But there are a few games that advertisers feel comfortable with because they're not seen as violent and are suitable for families. Fortnite, Roblox, and Minecraft are three of the most well-known games. Those 570 million views in July also translate to Kjellberg making money from his recent Minecraft obsession. Other creators could see the opportunity to make more and are hoping the trickle-down effect will increase their earnings. The current state of Minecraft is proof that the "PewDiePie Effect," a term coined five years ago, is still extremely popular on YouTube.
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